Jenny Groberg
CEO & Founder, BS Finance
Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 30+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Jenny's work has been cited in Forbes, Fox Business Live, Entrepreneur Magazine, Accounting Today, Nasdaq, Yahoo Finance, US News, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 companies in Utah championing women.
Angela Ashurst
COO, MS American Studies
Angela Ashurst is a business operations leader who loves solving problems, helping clients, supporting teams, and improving processes. Angela has six teen and adult children, plus bees, chickens, and a brindle shelter dog.
Spends free time camping with family including husband and 4 children, playing games with mom and sister, and sewing - mostly quilts. Loves Wednesday morning pickleball and Excel spreadsheets. A perfect night is a get together with a group of friends and laughing until we cry.
Ann Frederickson
CFO, Senior Accountant, BS Business Information Systems
Loves Diet Coke, 49er Football, and time in the sun near any body of water. She is often found hiking, playing pickleball, watching crimeTV, reading or at a swim meet. Her biggest joy comes from traveling with her husband and two college aged boys.
Audrey Carlson
Director, Data Team Manager, BS Secondary Education
Utah native and mom to two crazy kids. Enjoys baking and eating all things bread. Lover of board games, puzzles, basketball, and camping. My favorite places to eat are T Jin China Diner, Zupas, and Joe's Italian Restaurant.
Mallory Christensen
Director, Accountant, BS Finance & Economics
Robyn stays busy watching over and loving her very active children! She also enjoys reading and crocheting.
Robyn Hathaway
Accountant, MS Accounting – Taxation
A lover of all things brownies and spending time with family. Can often be found near a piano with a guitar in hand. Always down for a traveling adventure, especially if it involves the sun and the beach! Loves Sephora, weight lifting, and Cafe Rio.
Georgia Tarbet
Manager of Accountants, Accountant, BS Accounting
Enjoys reading, learning, and listening to podcasts, especially true crime. Loves spending time with family and friends.
Celeste Loveland
Manager of Bookkeepers, Accountant, Payroll Specialist, BS Elem Education
Enjoys spending time with her family and discovering her family history; loves a great workout, creating music, and road trips.
Amber Messina
Accountant, BS Accounting
Loves spending time with her husband and three kids, especially getting snuggles. Lifelong Atlanta Braves fan. Enjoys playing games, listening to true crime podcasts, watching movies and tv shows, spending time with extended family, and picking up the occasional book.
Tristen Maxfield
Franchise Lead, Accountant, BS Accounting
Mother to 4 crazy kids. Loves listening to audiobooks and staying up way too late watching TV. She loves spending time baking with her kids, with anything that involves chocolate being her weakness.
Rebecca Sorenson
Manager of Training, Accountant, AS General Education
Proud mom to four amazing kids. Enjoys all outdoor adventuring, especially hiking and skiing. Loves to travel and explore new places with her husband and kids. Obsessed with reading, photography, sunsets, cooking, eating (especially chocolate!), and all things numbers and math.
Emily Johns
Bookkeeper, Master of Business Administration, BS Economics
Greatest pleasure is spending time with her family. You'll find her camping or attending motorsports events with her husband and two college aged sons. Planning family gatherings or simple Sunday dinners, and spending time discovering her family history, or enjoying a good book.
Sherri Dutton
Accountant, BS Accounting
Loves spending time with her new baby, going on walks with friends, and baking cookies. Enjoys going on Diet Coke runs, winding down with a book, and watching sports with her husband.
Lily Rowe
Accountant, BS Accounting
Devoted wife and mom of two, baseball enthusiast, and Dr Pepper aficionado. Loves beach days with a good book and cozy game nights with her husband. Proud accounting and Excel nerd.
Drea Hall
Accountant, BS Accounting
A detail-oriented business professional with a background in Business Management and Accounting, Prosperity is passionate about organization, accuracy, and continuous learning. He enjoys solving problems, supporting teams, and delivering quality results. Outside of work, he values personal growth, enjoys meaningful conversations, and appreciates good food and music.
Prosperity Peter
Data Specialist, B.S. Business Management, A.S. Accounting
Revels in her role as a mother to her two delightful boys and as a devoted wife to her husband. She views herself as a lifelong learner and finds constant fascination in nature. Spending quality time with her family brings her immense joy, as does enjoying date nights with her husband or some alone time. Good food and good music never fail to make her smile.
Paola Villanueva
Admin Director, AB Communication Arts
A lifelong learner, she enjoys reading and knitting. Loves spending time with her husband and three children.
Kellie Holbrook
Bookkeeper, BS Accounting
A mom to twins, Lera loves photography and digital creatives. Spending time at the beach, taking road trips, reading self-help books, and participating in her kids' activities keep her busy and give her joy.
Lera Madrona
Admin Assistant
Has 4 adventures seeking kids. Loves to spend her free time volunteering at her kids' school and extra curriculars. She's always excited to plan a vacation. Loves nature walks, organizing, having an uninterrupted conversation with her husband, taking her kids to new places and watching tv after the kids go to bed.
Allison Dietz
Bookkeeper, BS Elementary Education
Loves spending time with her husband and enjoys hosting lively game nights with neighbors. She stays active with workouts and indulges her creative side through scrapbooking. A true dessert enthusiast, she has a special fondness for Italian cuisine and sushi.
Grey Forkner
Bookkeeper, Associate Degree in Business
A mother of two from Nigeria who loves discovering and trying out new things. Hobbies are sewing and baking, listening to music and watching dramas with family on weekends.
Ogechi InyangÂ
Data Specialist, Applied Business Management
Loves spending time with her son and husband, especially when it involves anything outdoors. When not attending school or working, this person can often be found camping or hiking. Enjoys cooking and baking, and is always down for a round of golf!
Jasmine Arnell
Bookkeeper, AS Business, BS Accounting/Management (2027)
Summer Pursell grew up between the coasts of Oregon and California and now calls Utah home with her two boys. She finds joy in meaningful connections, creativity, exploring the outdoors, and caring for animals. A homebody at heart, Summer loves supporting others, giving back through volunteer work, soaking up the sun, and watching her children learn, play and grow.
Summer Pursell
Data Specialist, BA in Communication Arts
Rachel once believed life would slow down after diapers and car seats—little did she know! These days, she’s learning from (and laughing with) her two granddaughters, five kids, two sons-in-law, and one very patient husband. A self-proclaimed geek who loves learning about almost anything and true foodie at heart, Rachel is energized by sunrises, great books, new adventures, and cheering on the people she loves.
Rachel Howe
Bookkeeper , BS Accounting
Mom of 4 who has lived in 4 states and 2 countries. Loves traveling and experiencing new things. Will wake up early for hiking or pickleball. Believes ice cream deserves its own food group. Is the biggest cheerleader for each of her kids in their sporting events.
Jenna Tanner
Data Specialist, BS Math Education
Kait lives in Colorado with her husband and three daughters and has a background in audit and accounting. Outside of work, she enjoys spending time with her family—preferably outdoors. She loves balancing fast-paced adventure with cozy evenings spent reading a great book or learning a new game or hobby.
Kait Mock
Accountant, CPA, Master of Accountancy
I am someone who truly values time with my family and the simple joys of life. I love spending my free time camping, being outdoors, and making memories with my husband and son. I also enjoy taking care of our small farm, which keeps me grounded and gives me a sense of purpose. I bring that same care, dedication, and attention to detail into my work, and I’m excited to grow and contribute as part of the team.
Kassandra White
Data Specialist
I am someone who truly values time with my family and the simple joys of life. I love spending my free time camping, being outdoors, and making memories with my husband and son. I also enjoy taking care of our small farm, which keeps me grounded and gives me a sense of purpose. I bring that same care, dedication, and attention to detail into my work, and I’m excited to grow and contribute as part of the team.
When I’m not working, I’m usually embracing the chaos of family life with my husband and two children. Whether we're camping under the stars or jetting off on a new vacation, I'm always looking for our next adventure. My quieter moments are filled with the things that keep me grounded: quilting, diving into a good book, and experimenting with new recipes in the kitchen.
Mandy Phelps
Accountant, BS Accounting
William brings a strong background in bookkeeping, process documentation, and financial reporting. He is passionate about creating accurate systems that help teams and clients work more efficiently. William is committed to continuous learning, clear communication, and delivering high-quality results.
William Okurut
Data Specialist, Associate Degree in Business Management
Data Entry Specialist. Skilled in accurate data management and organization.
Future Muhlauyo
Data Specialist, Bachelor’s degree in Applied Health
In my free time I am most likely hanging out with my husband, training for a marathon, making sourdough, or taking pictures of sunrises and sunsets. You would probably catch me with an energy drink or Diet Coke in hand. I am a huge sports fan, specifically of the Minnesota Vikings, the Iowa Hawkeyes, and whichever football team my husband is coaching at the time.
Lexi Kinnaird
Bookkeeper, BS Finance, Master of Business Administration
Resides in Colorado with her husband, chihuahua, and bearded dragon. Usually in the middle of a new book or craft project and always finding something new to learn. When she's not winding down with a favorite sitcom, she's cheering on the Golden State Warriors — Go Dubs! Loves trying new restaurants. Indian food will always be her go-to.
Krystel Ishikawa
Data Specialist, BS Communication
Loves spending time with her husband and her three young children. Enjoys quilting late at night after the kids are all in bed.
Stacey Wilkinson
Bookkeeper, BS Accounting
Finds fulfillment in balancing motherhood, marriage, and a growing career in the virtual assistant industry. Loves creating a warm and organized home, exploring AI and social media trends, and sharing honest product finds through TikTok. Cherishes simple moments with her family, from movie nights and karaoke sessions to quiet time spent recharging and dreaming bigger for the future.
Ella De La Cruz
Administrative Assistant, BS Business Administration, Major in Marketing Management
I love being a mom — it’s my greatest treasure, one that I can carry with me until my last breath and beyond. I also love working and staying passionate about what I do because I firmly believe that if you love what you do, you’ll never work a single day in your life. Certified wanderer and foodie.
Russelle Flores
Administrative Assistant, Bachelor of Business Administration, Major in Operations Management
A mother of two children ages five and three. Married to her high school sweetheart. Currently working on her Master of Accountancy. Through her husband's military service, Tonya has traveled to many states and lived overseas. She has worked in many different industries and loves diving in to help small business owners succeed in growing and organizing their businesses.
Tonya Stephens
Accountant, Bachelor of Accountancy
