Jenny Groberg
CEO & Founder, BS Finance
Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 30+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Jenny's work has been cited in Forbes, Fox Business Live, Entrepreneur Magazine, Accounting Today, Nasdaq, Yahoo Finance, US News, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 companies in Utah championing women.
Angela Ashurst
COO, MS American Studies
Angela Ashurst is a business operations leader who loves solving problems, helping clients, supporting teams, and improving processes. Angela has six teen and adult children, plus bees, chickens, and a brindle shelter dog.
Spends free time camping with family including husband and 4 children, playing games with mom and sister, and sewing - mostly quilts. Loves Wednesday morning pickleball and Excel spreadsheets. A perfect night is a get together with a group of friends and laughing until we cry.
Ann Frederickson
Director, Senior Accountant, BS Business Information Systems
Loves Diet Coke, 49er Football, and time in the sun near any body of water. She is often found hiking, playing pickleball, watching crimeTV, reading or at a swim meet. Her biggest joy comes from traveling with her husband and two college aged boys.
Audrey Carlson
Director, Data Team Manager, BS Secondary Education
Utah native and mom to two crazy kids. Enjoys baking and eating all things bread. Lover of board games, puzzles, basketball, and camping. My favorite places to eat are T Jin China Diner, Zupas, and Joe's Italian Restaurant.
Mallory Christensen
Director, Accountant, Manager of Accountants, BS Finance & Economics
Robyn stays busy watching over and loving her very active children! She also enjoys reading and crocheting.
Robyn Hathaway
Accountant, MS Accounting – Taxation
A lover of all things brownies and spending time with family. Can often be found near a piano with a guitar in hand. Always down for a traveling adventure, especially if it involves the sun and the beach! Loves Sephora, weight lifting, and Cafe Rio.
Georgia Tarbet
Manager of Accountants, Accountant, BS Accounting
Enjoys reading, learning, and listening to podcasts, especially true crime. Loves spending time with family and friends.
Celeste Loveland
Manager of Bookkeepers, Bookkeeper, Payroll Specialist, BS Elem Education
Enjoys spending time with her family and discovering her family history; loves a great workout, creating music, and road trips.
Amber Messina
Accountant, BS Accounting
Loves spending time with her husband and three kids, especially getting snuggles. Lifelong Atlanta Braves fan. Enjoys playing games, listening to true crime podcasts, watching movies and tv shows, spending time with extended family, and picking up the occasional book.
Tristen Maxfield
Accountant, BS Accounting
Mother to 4 crazy kids. Loves listening to audiobooks and staying up way too late watching TV. She loves spending time baking with her kids, with anything that involves chocolate being her weakness.
Rebecca Sorenson
Bookkeeper, AS General Education
Emily Johns
Accountant, Master of Business Administration, BS Economics
Greatest pleasure is spending time with her family. You'll find her camping or attending motorsports events with her husband and two college aged sons. Planning family gatherings or simple Sunday dinners, and spending time discovering her family history, or enjoying a good book.
Sherri Dutton
Accountant, BS Accounting
Loves spending time with her new baby, going on walks with friends, and baking cookies. Enjoys going on Diet Coke runs, winding down with a book, and watching sports with her husband.
Lily Rowe
Accountant, BS Accounting
Devoted wife and mom of two, baseball enthusiast, and Dr Pepper aficionado. Loves beach days with a good book and cozy game nights with her husband. Proud accounting and Excel nerd.
Drea Hall
Accountant, BS Accounting
Rachel Justen
Bookkeeper, BS Accounting
Revels in her role as a mother to her two delightful boys and as a devoted wife to her husband. She views herself as a lifelong learner and finds constant fascination in nature. Spending quality time with her family brings her immense joy, as does enjoying date nights with her husband or some alone time. Good food and good music never fail to make her smile.
Paola Villanueva
Admin Director, AB Communication Arts
A lifelong learner, she enjoys reading and knitting. Loves spending time with her husband and three children.
Kellie Holbrook
Bookkeeper, BS Accounting
A mom to twins, Lera loves photography and digital creatives. Spending time at the beach, taking road trips, reading self-help books, and participating in her kids' activities keep her busy and give her joy.
Lera Madrona
Admin Assistant
Has 4 adventures seeking kids. Loves to spend her free time volunteering at her kids' school and extra curriculars. She's always excited to plan a vacation. Loves nature walks, organizing, having an uninterrupted conversation with her husband, taking her kids to new places and watching tv after the kids go to bed.
Allison Dietz
Data Specialist, BS Elementary Education
Loves spending time with her husband and enjoys hosting lively game nights with neighbors. She stays active with workouts and indulges her creative side through scrapbooking. A true dessert enthusiast, she has a special fondness for Italian cuisine and sushi.
Grey Forkner
Data Specialist, Associate Degree in Business
Can be found planning her next quilt, playground hopping with her two boys, or dreaming of her next trip. Believes walks can fix most problems and the best sleep is at the beach with the sound of waves crashing.
Lauren BlainÂ
Accountant , BS Accounting
Loves spending time with her son and husband, especially when it involves anything outdoors. When not attending school or working, this person can often be found camping or hiking. Enjoys cooking and baking, and is always down for a round of golf!
Jasmine Arnell
Bookkeeper, AS Business, BS Accounting/Management (2027)
Summer Pursell grew up between the coasts of Oregon and California and now calls Utah home with her two boys. She finds joy in meaningful connections, creativity, exploring the outdoors, and caring for animals. A homebody at heart, Summer loves supporting others, giving back through volunteer work, soaking up the sun, and watching her children learn, play and grow.
Summer Pursell
Data Specialist, BA in Communication Arts
Rachel once believed life would slow down after diapers and car seats—little did she know! These days, she’s learning from (and laughing with) her two granddaughters, five kids, two sons-in-law, and one very patient husband. A self-proclaimed geek who loves learning about almost anything and true foodie at heart, Rachel is energized by sunrises, great books, new adventures, and cheering on the people she loves.
Rachel Howe
Bookkeeper , BS Accounting
Mom of 4 who has lived in 4 states and 2 countries. Loves traveling and experiencing new things. Will wake up early for hiking or pickleball. Believes ice cream deserves its own food group. Is the biggest cheerleader for each of her kids in their sporting events.
Jenna Tanner
Data Specialist, BS Math Education
Kait lives in Colorado with her husband and three daughters and has a background in audit and accounting. Outside of work, she enjoys spending time with her family—preferably outdoors. She loves balancing fast-paced adventure with cozy evenings spent reading a great book or learning a new game or hobby.
Kait Mock
Accountant, MAcc
