Jenny Groberg founded BookSmarts to support her family while her husband attended medical school. After being turned down a remote job opportunity, she became a certified QuickBooks ProAdvisor and began consulting for small businesses. Her expertise in identifying profit leaks and customizing services contributed to the firm’s growth and success.
When it comes to choosing the right accounting software, we know the options can be overwhelming. Our recent social media post touched on some popular choices like Xero, QuickBooks Online, and Sage. But if you’re still unsure about which software is the best fit for your business, don’t stress—you’re not alone.
Not only can BookSmarts’ accountants and bookkeepers work within any system you currently have in place, we can help you choose and set up the accounting software that best supports your financial goals. Whether you’re just starting out and need a simple solution to manage day-to-day transactions, or you’re scaling up and require a more robust platform with advanced features like multi-entity management or comprehensive reporting, we’ve got you covered.
For those who want to dive deeper into their options, we recommend checking out NerdWallet’s detailed comparison chart. It offers an in-depth analysis of the top 8 accounting platforms for businesses, weighing the pros and cons of each to help you make an informed choice.
Remember, the key is not to get stuck in analysis paralysis. Choosing something is better than choosing nothing at all. And when your business grows or your preferences change down the road, we’re here to help you transition to a better-fitting solution with ease.
Our commitment to your success doesn’t end once your accounting system is up and running. We provide ongoing support to ensure you and your team are fully equipped to leverage the software’s capabilities. With our expert guidance, you can navigate the platform with confidence, avoid common pitfalls, and get the most out of your investment.
Ready to take the next step? Give us a call, and let’s find the right financial management tools for your business together.
Jenny Groberg, CEO and founder of BookSmarts Accounting and Bookkeeping and a work-from-home mom of five children, says that her “three older kids will do everything possible to work from home [or] remotely rather than in an office. The flexibility of remote work and the realization that I was able to successfully provide for the family while keeping them as my main focus as they grew up has opened their eyes and is driving them to work ‘smarter not harder,’” she adds.
Kids these days are also moving into the workforce with the expectation that nobody should have to work for a long span of time without room for coffee with a friend or a long lunch break to walk outside. “I think we see a bit of this effect in the current group of young people who are moving into the work sphere,” says Bonnie Scott, MA, LPC-S, a licensed professional counselor at Mindful Kindness Counseling and parent to a 10-year-old. “They are more likely to decentralize work in their lives, and they have boundaries around their personal time. They tend to flex the traditional work hours to meet their own schedule needs, so they work the required hours [and] get things done, but not in the typical eight-hour stretch.”
When learning about Groberg’s story, I realized that it might be fine—and even a sign that things are going well—if kids don’t know all the nuances of their parents’ work lives and related finances.
Groberg shares that “for 17 years, my children didn’t see or value the work I did remotely. They were oblivious to the fact that I contributed to the family finances. In fact, it was necessary for me to contribute and pay my husband’s way for school and residency and dig us out of student debt after only two years. For 17 years they also had no idea that my side hustle grew into a very successful company, but I am OK with that.
“I’m grateful because that means they didn’t feel neglected. My remote work enabled me to be at home with them and be present when they needed me. I am not offended that they don’t value my work as important as my husband’s employment. They know now what I did and that I was there for them, and that is what is most meaningful to me. For this reason, I will do everything I can to grow my company so I can offer more work to stay-at-home moms.”
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